From music stages, MVs to album appearances, the fashion styles of Korean idols always attract attention and become hot topics of discussion. New fashion trends are constantly introduced and spread by the "kings" and "queens" of K-Pop, creating a strong influence on young people around the world.

This article will review 6 fashion and accessory brands that are favored by Korean idols, contributing to shaping their unique and impressive fashion style.

WINDOWSEN: Innovative and daring

WINDOWSEN is a high-end fashion brand founded by Chinese designer Sensen Lii. With bold street-inspired designs, bold colors, prints and mesh lace, WINDOWSEN quickly conquered fashionistas, especially Korean girl groups.

(Photo: windowsen)

WINDOWSEN is the top choice for impressive comebacks of groups like aespa, BABYMONSTER and XG. Aespa's "Girls" MV featured unique, colorful outfits, contributing to the group's new, unique "monster" image.

aespa appeared in the latest MV "Supernova" with outfits designed by WINDOWSEN (Photo: windowsen)

Jaded London: British Street Style

Jaded London is a British fashion brand known for its rebellious, individual street style. Bold designs such as leather jackets, tight-fitting dresses, ripped jeans with unique patterns have become "monuments" of street fashion loved by Korean idols.

(Photo: jadedldn)

Jaded London made its mark with the high-waisted miniskirt that was worn by (G)I-DLE, LE SSERAFIM, and aespa in their music videos and on stage. Star IU also chose Jaded London outfits for her Taipei tour, confirming the appeal of this streetwear brand.

(G)I-DLE member ShuHua wears a Jaded London short dress in the MV Queencard (Photo: jadedldn)

CFIERCE: "Cute and fierce"

CFIERCE is a Korean fashion brand famous for its "cute and fierce" style - a harmonious combination of cute appearance and strong personality. CFIERCE's designs often use cartoon images, cute patterns and unique designs, creating highlights for the idols' style.

(Photo: cfierce_official)

NewJeans is a group that regularly "chooses the face to entrust" the CFIERCE brand. The NewJeans girls attract all eyes with their unique Harajuku outfits and adorable pet-shaped backpacks, bringing a youthful, dynamic image.

(Photo: cfierce_official)

Yuhan Wang: Stubborn and charming

Yuhan Wang is a fashion brand named after Chinese designer Yuhan Wang. Yuhan Wang's style is a blend of stubbornness, personality and sophisticated charm. The brand's designs often use unique patterns and bold cuts, highlighting the wearer's figure and temperament.

(Photo: @yuhanwangyuhan)

Jennie (BlackPink) is a loyal follower of the Yuhan Wang brand. The sheer black lace dress Jennie wore during the tour created the "Balletcore" craze, affirming the appeal of Yuhan Wang's unique fashion style. Recently, IU also chose Yuhan Wang accessories for her new album cover, attracting the attention of fans.

(Photo: @yuhanwangyuhan)

Dainty Knit: Warm and Sophisticated

Dainty Knit is an emerging Korean fashion brand specializing in handmade knitted products. Featuring simple, sophisticated yet trendy designs, Dainty Knit brings a warm, cozy feeling like "coming home".

(Photo: daintyknit)

Dainty Knit products are loved for their comfort and ease, suitable for both men and women. Dainty Knit's woolen hats, gloves, scarves, sweaters and short skirts are the perfect choice for chilly days, bringing a gentle and elegant style. Recently, the members of the boy band BOYNEXTDOOR wore all Dainty Knit outfits for their new album, creating an impressive highlight in the group's image.

(Photo: daintyknit)

YVMIN : Design Innovation

To end the journey of discovering unique jewelry brands, we cannot ignore YVMIN - an impressive name from Asia. When mentioning YVMIN, we cannot help but mention the famous collaboration collection YVMIN X SHUSHU/TONG.

SHUSHU/TONG, representing the romantic image of Asia over the past decade, has conquered a series of famous artists such as BlackPink, Red Velvet with its sweet and charming style. Returning with an explosive collaboration with YVMIN in Spring - Summer 2024, the new collection together with NewJeans stirred up the Billboard stage, affirming the brand's strong appeal.

(Photo: yvmin_official)

The unique point of YVMIN lies in the designs that are strongly influenced by sculpture or furniture, completely breaking the traditional jewelry mold. Not only that, YVMIN also challenges the limits of size, turning jewelry into an integral part of the wearer's body.

The rise of Korean fashion brands such as WINDOWSEN, Jaded London, CFIERCE,... or the breakthrough of young designers such as Yuhan Wang, Dainty Knit, YVMIN marks a change in global fashion trends. Not just simply beautiful outfits, these designs also express unique personalities, creativity and contribute to affirming the position of the Korean fashion industry on the international map.

Lisa (BlackPink) wears YVMIN's butterfly jewelry in the promotional photoshoot for the album "BORN PINK"

NewJeans wore outfits from the YVMIN X SHUSHU/TONG Spring - Summer 2024 collaboration collection and was voted "Group of the Year" by Billboard Women in Music.

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