Gucci's new Creative Director Sabato De Sarno did not disappoint with his men's Fall/Winter 2024-25 campaign. This is his first campaign for the illustrious luxury brand, and it resonated with a strong message about diversity and human beauty.

Talented photographer: David Sims

The campaign was shot by renowned fashion photographer David Sims, known for his ability to capture candid and emotional moments. He skillfully used his lens to highlight the beauty of the models while also conveying a message of diversity in the collection.

A team of experienced and unique models

The campaign features a cast of top male models, including Clément Chabernaud and George Barnett. These were familiar faces on the international catwalks in the early 2000s, and their return brings a sense of nostalgia. Each model has his own unique look and style, from classic elegance to dynamic street style. This diversity reflects the spirit of the collection, where every man can find the right outfit to express his personality.

Fall Winter 2024-25 Collection: More than clothes

The collection, presented last January at Fonderia Carlo Macchi in Milan, is not just about clothes and accessories, but also a lifestyle statement. The designs are inspired by the beauty of life, bringing elegance, sophistication and comfort to the wearer.

Tailored trench coat: Elevate your style for formal occasions.

Gucci Fall Winter 2024-25 Campaign (Courtesy Gucci)

Boxy two-button blazer: Classic but modernized with a modern shape, suitable for a dynamic office environment.

Gucci Fall Winter 2024-25 Campaign (Courtesy Gucci)

Gemstone bomber jacket: Breathe new life into everyday outfits, show off your personality and attract attention.

Gucci Fall Winter 2024-25 Campaign (Courtesy Gucci)

Short and long leather coats: Essential items for fall and winter, keeping you warm and creating a masculine, elegant look.

Gucci Fall Winter 2024-25 Campaign (Courtesy Gucci)

Velvet: Luxurious material, brings a sense of warmth and power, reminiscent of the glamorous legacy of Tom Ford's time.

Gucci Fall Winter 2024-25 Campaign (Courtesy Gucci)

Swarovski Crystal Details: Adds a subtle sparkle to the garment, showcasing Gucci's trademark attention to detail.

Gucci Fall Winter 2024-25 Campaign (Courtesy Gucci)

Inheritance and innovation

Gucci's Fall/Winter 2024-25 collection is a harmonious blend of classic and modern style. Details reminiscent of Tom Ford's glorious era are subtly integrated with new design lines, reflecting Sabato De Sarno's creative vision.

Gucci’s Fall/Winter 2024-25 campaign is a resounding success. It not only marks Sabato De Sarno’s impressive start with the brand, but also affirms Gucci’s leading position in the luxury fashion industry. The collection celebrates the diversity and beauty of the human person, while offering luxurious, sophisticated and highly applicable designs that are worthy of the reputation of the Gucci brand.

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