90s Fashion in Vietnam – A Memory Being Worn Again by the New Generation
90s fashion in Vietnam is not only a memory of a generation, but is making a strong comeback as a way for Gen Z and Millennials to find pure emotions - where beauty comes from authenticity and original personality.
When a Decade Becomes a Style – It's Not About the Past, It's About "Quality"
1. Vietnamese Fashion Spirit of the 90s
The 90s was a period when Vietnam entered a period of renovation, when society opened up, Western music was introduced and fashion began to show its individuality. Black and white TVs, CD players, Japanese mini bikes, and floral shirts, flared pants, high-top sneakers – all became symbols of a period that was both innocent and daring.
At that time, there were not many choices of clothes, but they had a strong personal touch. The wearers did not have many brands to choose from, and there was no social media to "dress up". But because of that, their taste in clothes was "real": choosing their own fabric, sewing their own clothes, repairing old clothes or borrowing from relatives - the "style" came from within.
2. Classic 90s Items
Rock band t-shirts, oversized shirts with belts, high-waisted wide-leg pants, denim jackets, bucket hats, strappy slippers, mini shoulder bags. Each item is like a “piece of time”, both unique and very familiar.
(Photo: Pinterest)
Why Do Young People Today Dress In 90s Style?
1. Retro Is Not The Past – It's A Feeling
Fashion always moves in a vortex of repetition. But not just because of the trend, Gen Z chooses 90s fashion in Vietnam as a way to connect with what is rustic, unfiltered. It was a time when there was not too much imposition on beauty standards. Everything was simpler, but also more real.
Monochromatic logo T-shirts, straight-leg baggy pants, “quach tinh” hairstyle, and sandals – now worn again in a new context: with a loose-fitting blazer, white sneakers, a baseball cap, or a fanny pack. Still the 90s spirit, but remixed with personality.
(Photo: Pinterest)
2. Y2K Culture & Nostalgia Aesthetic
The rise of nostalgic aesthetics such as Y2K, retro, nostalgia aesthetic is making old values "revive" in new visual life. Not only old clothes, but also the way to mix old clothes in the new world , creatively recreated through TikTok, Instagram or in Vietnamese fashion lookbooks.
(Photo: Pinterest)
Applying 90s Fashion to Modern Dress Style – How to Avoid Looking “Cheesy”?
1. Keep the Spirit, No Need to Copy
You don’t need to wear a full 90s outfit to “vibe”. Just one iconic piece paired with contemporary items is enough. For example: floral shirt + linen trousers + new sneakers. Or band t-shirt + midi skirt + vintage handbag.
The important thing is to keep the spirit of freedom, comfort, and individuality that 90s fashion brings. Don’t force yourself into a mold – choose to wear what makes you feel right.
(Photo: Pinterest)
2. Young Brands Also "Re-Wear" Old Decades
Brands like Root Rotation often evoke the vintage spirit through loose silhouettes, raw materials, light color, denim washes, and patchwork . That's when modern fashion not only runs forward, but also looks back to redefine what used to be.
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