What Are People Saying About Sustainable Fashion?
The storm of sustainable fashion
Sustainable fashion is creating a new wave in the garment industry in Vietnam. However, the concept of "sustainability" is still controversial. Some brands promote sustainability in their marketing strategies, but in reality, they do not fully meet the criteria. This makes consumers wonder, is this just a branding trick or a sincere commitment?
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More than "green": Sustainability is a journey
According to experts, sustainable fashion is not just about using recycled materials or reducing plastic bags. This is a long journey, requiring continuous efforts on many aspects:
Materials: Use environmentally friendly materials such as organic cotton, bamboo fiber, tencel... to replace polluting synthetic materials.
Transparency: Brands need to be transparent throughout the entire supply chain, from the origin of raw materials to the working conditions of workers.
Manufacturing Process: Optimize manufacturing processes to minimize water, energy, and hazardous waste.
Product life: Design durable and beautiful clothes, instruct customers on how to preserve to prolong product life.
Consumer habits: Encourage consumers to shop smart, appreciate clothes and limit the "m fast fashion" trend.
Consumers: Caring for both people and the environment
In addition to environmental factors, consumers are increasingly concerned about the human side of sustainable fashion. They want brands to ensure fair working conditions and pay workers fairly.
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Efforts from Vietnamese brands
Many Vietnamese fashion brands are actively pursuing a sustainable orientation. They use recycled materials, organic fabrics, while promoting local culture and supporting environmental community projects. Some common activities:
Encourage customers to exchange old clothes for new products (trade-in).
Provide free repair service for the product.
Organize workshops on sustainable fashion and smart consumption.
Sustainability Assessment: The Need for a Common Set of Standards
Currently, there is no common set of standards for assessing sustainability in the fashion industry. However, consumers can refer to reputable certifications such as FSC (Forest Stewardship Council) and GOTS (Global Organic Textile Standard).
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Towards the future: Working together to build sustainable fashion
The development of sustainable fashion depends on many factors:
Businesses: Need a strategy and long-term commitment to sustainability.
Designer: Develop multi-functional, durable and highly applicable products.
Consumers: Raise awareness of smart consumption, appreciate products and choose sustainable brands.
Government and relevant organizations: Issue policies to support and encourage sustainable fashion activities.
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With the cooperation of all parties, the Vietnamese fashion industry can develop in a sustainable, environmentally friendly direction and ensure benefits for workers.
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