Which brand ambassador is Rosé is a question that many fans and fashionistas are curious about every time she appears with a neat, high-fashion image. Rosé is not only a Kpop idol, but also a global style icon sought after by top luxury brands today.

From Kpop Idol To The Most Wanted Luxury Face

Not everyone can go from being a music artist to a fashion icon trusted by global fashion houses to be brand ambassadors. But Rosé is an exception.

With a cool yet attractive demeanor, a slim figure, and a unique beauty that is a mix of classic and modern, Rosé is the ideal model that the fashion world is looking for. Not too flashy, she lets her style speak for her. The sophistication in each outfit, the naturalness when appearing in front of the camera, and the uniqueness in her personality help Rosé stand out among a new generation of fashion icons.

From Kpop Idol To The Most Wanted Luxury Face

(Photo: Pinterest)

Which Brands Is Rosé The Ambassador Of?

1. Saint Laurent – ​​The Perfect Piece

Since 2020, Rosé has officially become the global ambassador of Saint Laurent , marking her transformation from a Korean idol to a true fashion muse. She is the first idol chosen by the brand as its global representative after decades without an official ambassador.

Yves Saint Laurent not only loved fashion but also the spirit of art, which perfectly matched Rosé – an artist who knows how to tell stories through clothes. In her appearances in global advertising campaigns, Rosé always maintains the Saint Laurent DNA: elegant, sharp and mysterious.

Which Brands Is Rosé The Ambassador Of?

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2. Tiffany & Co. – The Beauty of Purity and Class

In 2021, Rosé continued to be appointed as the global ambassador of luxury jewelry brand Tiffany & Co. This is the first time the famous American brand has chosen a Kpop representative as its global representative, showing strong recognition of Rosé's global appeal.

With her fair skin and elegant aura, Rosé appeared in Tiffany & Co.’s HardWear campaign as a statement of modernity and feminism. The image of her wearing a minimalist black outfit with metallic jewelry became an instant icon.

Tiffany & Co. – The Beauty of Purity and Class

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Why Was Rosé Chosen?

Unlike celebrities who are simply “brand faces,” Rosé is the one who conveys the brand’s spirit through her image and lifestyle. She appears at the right time, in the right role, and always maintains consistency in her aesthetic, which is extremely important to luxury brands.

Not only is Rosé beautiful, she also has a strong influence on the young community. She brings not only recognition to the brand but also increases its prestige in connecting with Gen Z. Many young fans share that they learned about Saint Laurent or Tiffany & Co. because of Rosé, and even started to love fashion because of her.

In addition, Rosé is also known for her refined lifestyle, limited scandals, and always maintaining a positive image in the public eye - all of which are plus points that make fashion houses trust her to be their global representative.

Not Just Stopping At Luxury Fashion

In addition to the two big names Saint Laurent and Tiffany & Co., Rosé is also the face of leading fashion magazines such as Vogue, Elle, Harper's Bazaar on many special covers. She has appeared in many editorial campaigns for beauty, accessory, and ready-to-wear brands.

That proves that Rosé's image has gone beyond the limits of an entertainment idol and is firmly positioned in the world of high-end fashion.

Not Just Stopping At Luxury Fashion

(Photo: Pinterest)


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